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Privacy Policy

Updated 03/06/2023 in accordance with The General Data Protection Regulation (GDPR), which comes into force on May 25th, 2018, which aims to protect the fundamental right to privacy and the protection of personal data of European Union (EU) citizens. 



We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.

When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated above only.

Our company is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 

All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

Hurd & Co use  a payment gateway account, also known as a third-party merchant. The leading providers of payment gateway accounts targeting smaller merchants include Paypal, this is who we use as our payment provider.  The following link will re-direct you to Paypals Privacy Policy 

and Terms & Conditions

Also including Clearpay. The following link will redirect you to Clearpays Privacy Policy .


Clearpays Terms and Conditions

We may contact you to notify you regards resolving a returned item (we do not refund unwanted items such as our country gift collection) To poll your opinions through surveys or questionnaires, to send updates about our company, or for marketing purposes.  For these purposes we may contact you via email, 

The use of cookies

Cookies are small pieces of data stored on a site visitor's browser, usually used to keep track of their movements and actions on a site.  Take a look at the table below to view which cookies Wix implements on Wix sites:

Cookie Name                                          Life Span                         Purpose

svSession                                                       Permanent                              Creates activities and BI


hs                                                                     Session                                    Security

incap_ses_${Proxy-ID}_${Site-ID}              Session​                                    Security

incap_visid_${Proxy-ID}_${Site-ID}            Session                                    Security

nlbi_{ID}                                                          Persistent cookie                    Security

XSRF-TOKEN                                                Persistent cookie                    Security

smSession                                                    Two weeks                                Identify logged in site members

How We Use Cookies?

The cookies used on this website have been categorised based on the categories found in the ICC UK Cookie guide.

First Party Cookies.   We use these cookies to estimate the number of unique visitors, to improve our website and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our website is performing and make relevant improvements to improve your browsing experience.


Third Party Cookies

Google Analytics 

Category 2: performance cookies 

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Facebook Pixel and Google Adwords

Category 4: targeting cookies or advertising cookies 

These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. We use facebook pixel and google adwords to promote and remarket our products to people who have visited our website.

To Delete Or Reject Cookies
We recommend you allow the cookies we set by this website as they help us provide a better service. If you do not want to receive cookies from this website, select cookie settings under the privacy settings in your browser options, then add our domain to the list of websites you do not want to accept cookies from. Under settings you can also delete individual cookies or any cookies that your browser has stored. You can find more information on how to delete and control cookies at the All about cookies or About cookies website. If you set your browser to refuse cookies, please be aware that there may be functionality on various websites that does not work.

External Cookies
Many sites we refer you to will immediately set session cookies. We cannot audit the use of cookies by these external sites so you should be aware of their use and be prepared to manage them if you follow links to other sites from this website.

"By using you agree that we can place these types of cookies on your device."

If you do not want us to process your data anymore, please contact us at or send us mail to:

Dawn Hurd, Hurd & Co, Riverstone, Puriton Hill, Puriton, Bridgwater, Somerset TA7 8AF

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 

If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at or send us mail to: Dawn Hurd, Hurd & Co, Riverstone, Puriton Hill, Puriton, Bridgwater, Somerset TA7 8AF

Please note that whilst we will make every effort and reasonable care to keep your order details and payment secure, we cannot be responsible for any loss you may suffer if a third party procures unauthorised access to any information that you supply when accessing or ordering from the Hurd & Co website.


As a sustainable fashion brand we ask you to seriously consider, before printing any of these pages, whether it is essential

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