1:1 sip & strategize
One Hour. One Cuppa. One Big Step Forward.
Pull up a chair, i'll pop the kettle on, and let’s get those business dreams out of your head and into the world.
Welcome to Sip & Strategize a cosy, no-pressure 60-minute session where you get to dream big, think clearly and leave feeling like you can actually do this. Whether we meet at my kitchen table in Somerset or on Zoom in your fluffiest socks, this is a space to feel heard, held, and helped.

Why Hurd & Coco?
Because it’s not just about me.
CoCo stands for Community & Connection, the two things that have built my business, my brand, and my life. It’s a little nod to those kitchen-table conversations, the power of showing up for one another, and the magic that happens when women come together to support, uplift, and strategize with a cup of coco in hand.
This is coaching, the Hurd & Co way, heart-centred, no BS, and rooted in real life.
Not your average coach
You won’t find any Lamborghini-in-the-background, "boss babe" fake promises here.
I’m not a self-proclaimed coach who read a book once and now preaches passive income or tells people she's a coach then relies on AI to tell her what to do. while having no real life experience of running a business.
I’m Dawn Hurd — business mentor, speaker, maker, and multi-award-winning founder of Hurd & Co. I’ve spent the past 24 years running businesses & the past 18 months travelling across the UK standing on stages, sharing my real business journey, the wins, the wobbles, the total flops, and the late-night eureka moments.
I’ve built my brand from a ball of wool and a belief in community. Everything I teach is tried, tested, and lived. There’s no theory without practice, no jargon without explanation, and absolutely no judgement.

What is Sip & Strategize?
It’s a one-hour session that feels more like chatting with your big sister than being grilled by a business guru.
In this hour, we can:
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Map out your next move (or your very first one!)
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Reignite your love for your business or craft
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Chat through your wildest ideas without fear of being laughed at
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Untangle that “what do I do next?” feeling
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Get clarity, confidence, and an actual plan
You’ll leave with your head clear, your heart full, and a direction that makes sense for your life.
All for just £35. Because support should feel supportive — not scary.
Who's it for?
Dreamers, dabblers and doers who need a nudge and a notebook
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Creatives who want to turn passion into profit (without selling their soul)
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Mums, makers, and multitaskers who need guidance that gets it
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Anyone who's ever said, “Is this idea too silly?” (Spoiler: it’s probably brilliant)