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Shop the collection

Because we believe in slow sustainable fashion our collections are small & seasonal.

When they're gone they're gone!

Sign up for exclusive pre launch offers, virtual shopping experiences & an opportunity to get your hands on all the latest pieces.


Knit With Me

Sit & Knit with Hurd and Co is the perfect way to indulge your love of knitting, while being part of an inclusive, fun community.


Join me live every Monday or sign up to my 3 Step Learn To Knit Challenge  which includes access to beginner level tutorials, plus the opportunity to connect with like-minded individuals so no one ever has to feel lonely.

Work With Me

Are you ready to turn your passion for crafting into a thriving business? Look no further because I am here to be your trusted mentor on this incredible journey! 

If you've been dreaming of taking your crafting skills to the next level and transforming your hobby into a successful venture, I will provide you with the guidance and support you need.


As an experienced entrepreneur and dedicated mentor, I have helped countless home crafters


just like you


navigate the path to turning their creative talents into a profitable business.


to my award-winning knitwear & country gift brand & community! A Somerset-based business established in 2016 Hurd & Co is much more than just a knitwear brand. It is a community that values the power of human connection. My knitting group, Sit & Knit, started with the aim of combatting loneliness and isolation, it has become a supportive network  where, together, we share our love for knitting over a cup of tea & shared laughter.

In addition to the knitting group, I have expanded my mission to mentor home crafters who aspire to turn their hobby into a business    just like me 


I believe in empowering people to pursue their dreams,  my mentoring program offers guidance, support, education & practical advice to help talented crafters navigate the world of entrepreneurship.

Whether you're looking to sell your creations online or attend your very first craft fair, I am here to guide & encourage you every step of the way.

Join my community of like-minded individuals & explore the world of luxury handmade knitwear, country gifts, & the fulfilling journey of turning your craft into a business.


Discover the warmth, creativity, and inspiration that my brand brings to every stitch.


business accolades

HRH Prince Charles

I have signed The Dumfries House Declaration
I commit my efforts to promote, educate and enforce the wonderful natural attributes of  Wool .
 Click here to discover more about the declaration.

Registered supporter of The Campaign for Wool​ the patron of which is

HM King Charles III

 Finalist for the prestigious Sedgemoor Business Excellence Awards 

Small Business of the Year 2023

Winner of Big Business Events Most Inspirational Business Award 2023

Winner of the BTAA Fashion Accessory of the Year Award 2019,   

Made in Britain category.

Nominee for the 2020 BTAA Gift of the Year Award for our Children's Capelet.


We were  proud to partner with the Conscious Fashion Campaign, as part of the 2019 United Nations Global Goals Sustainable Development Installation at Pure London Fashion Show.


We are striving to achieve more of the Sustainable Development Goals set out by world leaders in 2015.

We are committed to the Power of One campaign which is all about helping every business, brand and individual in the fashion industry find their voice and make a small change for the better.

Member of Common Objective the global tech solution for sustainable fashion businesses.

Learn more about how I am doing my bit for the environment


I love seeing how you style your Hurd & Co products. 

share your photos on social media using the hashtag #hurdandco

for a chance to be featured

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