Updated: Mar 9
Hi and welcome to the (New for 2019) blog.
For those of you that don't follow my socials, I'm Dawn and I am the Hurd in Hurd & Co. I'm the designer, the maker, the marketing department, admin department, finance department etc. It's just me, I do the lot. I have 3 children they are 9, 10 and soon to be 16 years old we live in Somerset with a very tolerant Mr H.
The Hurd & Co journey started back in September 2016, whilst out for lunch with a friend, she spotted a scarf which I had made for myself, by the end of lunch she had her cheque book out asking for 15 scarfs to sell at an upcoming event in Bath......they sold out at the show!
And so it began
Friends and family began taking an interest, I started attending Christmas markets which led to an overwhelming amount of orders being placed.
With a very limited budget I decided to invest £400 pounds in setting up a website, buying business cards and more importantly lots of yarn. Within 12 months I had grown an Instagram following of over 1500. I was getting regular requests from bloggers wanting to feature my products and my first stockist signed the deal on a trial order of £1000 worth of stock. December 2017 saw the website having to close early for Christmas due to a huge number of customer orders.
Many, many hours were spent at the university of You Tube watching tutorials on everything from SEO to branding and marketing. With no budget I needed to learn as much as I could to keep my expenses down.
Pop Up Shop No.1
An opportunity for a joint promotion with the wonderfully talented IronFire Furniture arose early in April 2018. We came together to produce a pop up shop showcasing the beautiful handmade furniture from IronFire alongside the full Hurd & Co product range.
Pop Up Shop No.2
October 2018 was another milestone for Hurd & Co with the opportunity to collaborate as a partner in a pop up shop in my local town centre. The pop up, The Crafty Collective, was so successful that I had to cancel Christmas events due to the demand of orders coming through the shop. I was having to have a cheeky nap at around 8pm for an hour so I could knit through until 3.40am before getting 3 hours sleep and starting mum duties.
We went into the unit initially for 7 weeks and I ended up staying for a year and 7 weeks. The pop up is more of a permanent shop now going into its third year of trading.
Top London Fashion Show
A telephone call in May 2018 inviting Hurd & Co to exhibit at a top London Fashion Show
was an absolute high light for the business (read more here) Not only did I get to exhibit I was also chosen by the United Nations to be part of their installation due to Hurd & Co's commitment towards responsible consumption and production, an absolute honour. The show concluded with me meeting a childhood idol......................An amazing 3 days.
Since then the adventure has grown and developed into a successful business.
You are welcome to join in with my journey as I prepare to make some major changes to my business ...WATCH THIS SPACE!
This is me trying to look all sophisticated.......What you can't see is that I'm lying in a light box wearing my pj's trying to remotely activate my phone camera.